Maître Andre is a market leading producer of fresh puff pastry. As this company wants to approach its new customers in different ways we made inspirational films! In this demo film, the company owner Philippe demonstrates the various ways of using his puff pastry, shortcrust pastry, etc.
FOODLANCER provided his Brussels based demo-kitchen (www.chocofabriek.be), we wrote inspiring recipes & brought together the best filmmakers to make it happen. Personal coaching (along with liters of coffee) put Philippe at ease to be the “star”of his own recipe movies.
Afterwords we took care of the total marketing concept to launch the online movie. We pimped the pastry packaging with modern labels & spread the word in the industry & on social media.
A pastry star is born !
an example of 1 of the 15 movies we made in 3 languages: